Workshop Course - Audiences
- Category: Course Details
- 0
- medium
- workshop
- Building Audiences
- Identify, understand and communicate with the people that matter most.
Who are you targeting?
Let's talk real people, real insight.- book now
- contact us for more info
let's make it relevant
Knowing your audience means creating more relevance when communicating with them. Understanding your audiences and having an effective targeting strategy is fundamental to your success when marketing on Facebook & Instagram.
Course Overview
As a marketer it is your job to create both relevance and value for your audiences, so understanding who your audience is and how to reach them is crucial. Facebook's targeting capabilities combined with the fact that you can reach real people means you have the opportunity to put your message in front of people that matter. In this workshop, we review how to identify and effectively reach the right people - thinking about audiences at different stages in the marketing funnel, reviewing targeting options, use cases and considerations. We also cover some of the tools available to assist you with audience selection and testing within your campaigns.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- approach audiences on Facebook & Instagram
- apply best practices from use cases to your business
- leverage some of the tools available to you when it comes to identifying and creating audiences
- start thinking about ways to build an effective targeting strategy
Who this suits
Both beginners and intermediate users of the Facebook Ads platform that want to level up their working knowledge of audiences in a hands-on and interactive environment.
Format & Length
Participants:
Individual one-to-one or group (max 5 people) training
Duration:
Workshop sessions can vary in length depending on the size and output from the team involved. We usually suggest a minimum of 2 hours for all workshop sessions to allow time to cover the fundamentals as well as hands on exercises learning about the tools involved and building strategies / use cases.
Location:
The session will be delivered remotely via video (Zoom or similar).
About Workshops:
Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Employing hands on examples, best practice use cases and dynamic group discussions - these workshops help you put the theory into practice.
Topics Covered
- Audiences (including Custom & Lookalike)
- Facebook Pixel
- Ads Manager
- Audience Insights Tool
How to book
Head over to the Book page and let us know when you're interested in running this workshop and how many people will be involved - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."