Workshops
- Category: Workshops
- rack
- 4
- Putting the theory into practice
- Facebook Marketing Workshops
- Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Improve your skills by learning the theory and practicing the application. Featuring brainstorming, problem solving, industry examples, case studies, exercises and more.
- A wide range of areas
- Workshops focus on many different areas of Facebook marketing - from campaign set up and audience creation, to brand translation and creating compelling content.
- best practices, brainstorming and more
- Put real-world case studies and best practices to work and gain a deeper understanding through examples and practical application.
- A dynamic environment
- Workshops are run in small, dynamic groups that encourage members to interact and work together to share ideas and progress faster.
- Stand-alone or part of a course
- Our workshops are offered as stand-alone services or sometimes integrated into larger training courses. Check your course details for more information about what is included.
SP - Doodles
- Category: Workshops
- sp3
- 0
- we like the way you work it
- Doodles. We love them. We are also big fans of sketches, coloured post-its and hectic whiteboards.
- Whatever way you work, our workshops are the perfect place to get creative and let the inspiration take hold.
Current Workshops
Workshop Course - Audiences
- 0
- medium
- workshop
- Building Audiences
- Identify, understand and communicate with the people that matter most.
Who are you targeting?
Let's talk real people, real insight.- book now
- contact us for more info
let's make it relevant
Knowing your audience means creating more relevance when communicating with them. Understanding your audiences and having an effective targeting strategy is fundamental to your success when marketing on Facebook & Instagram.
Course Overview
As a marketer it is your job to create both relevance and value for your audiences, so understanding who your audience is and how to reach them is crucial. Facebook's targeting capabilities combined with the fact that you can reach real people means you have the opportunity to put your message in front of people that matter. In this workshop, we review how to identify and effectively reach the right people - thinking about audiences at different stages in the marketing funnel, reviewing targeting options, use cases and considerations. We also cover some of the tools available to assist you with audience selection and testing within your campaigns.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- approach audiences on Facebook & Instagram
- apply best practices from use cases to your business
- leverage some of the tools available to you when it comes to identifying and creating audiences
- start thinking about ways to build an effective targeting strategy
Who this suits
Both beginners and intermediate users of the Facebook Ads platform that want to level up their working knowledge of audiences in a hands-on and interactive environment.
Format & Length
Participants:
Individual one-to-one or group (max 5 people) training
Duration:
Workshop sessions can vary in length depending on the size and output from the team involved. We usually suggest a minimum of 2 hours for all workshop sessions to allow time to cover the fundamentals as well as hands on exercises learning about the tools involved and building strategies / use cases.
Location:
The session will be delivered remotely via video (Zoom or similar).
About Workshops:
Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Employing hands on examples, best practice use cases and dynamic group discussions - these workshops help you put the theory into practice.
Topics Covered
- Audiences (including Custom & Lookalike)
- Facebook Pixel
- Ads Manager
- Audience Insights Tool
How to book
Head over to the Book page and let us know when you're interested in running this workshop and how many people will be involved - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Workshop Course - Brand Identity
- 0
- medium
- workshop
- Brand Identity
- Where expression meets perception.
What will people think?
The answer is in the brand.- book now
- contact us for more info
brand in focus
You know your business inside and out, but your brand is the face of your business. That's why having a clear brand identity is crucial for setting the tone and building an effective marketing strategy. Let's make sure the passion you have for your business is translated into a strong brand.
Course Overview
A clear brand identity is crucial to building an effective marketing strategy. Creating a brand identity requires time and thought about how you will express your brand to the world. This workshop was designed to help businesses get into the branding mindset, understand what the key elements are that go into communicating a strong brand identity in Facebook advertising and share inspirational examples from industry leaders.
Key Takeaways
Our goal is for you to walk away with a clearer understanding of:
- what brand identity is and why it's so important
- questions to ask yourself if starting to think about brand for the first time
- key considerations when translating your brand in your Facebook advertising efforts
- how some of the biggest players successfully communicate their brand on Facebook
Who this suits
If you're thinking about brand for the first time or you want to improve how to better translate your existing brand into your Facebook marketing efforts than this workshop is for you.
Format & Length
Participants:
Individual one-to-one or group (max 5 people) training
Duration:
Workshop sessions can vary in length depending on the size and output from the team involved. We usually suggest a minimum of 2 hours for all workshop sessions to allow time to cover the fundamentals as well as hands on exercises learning about the tools involved and building strategies / use cases.
Location:
The session will be delivered remotely via video (Zoom or similar).
About Workshops:
Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Employing hands-on examples, best practice use cases and dynamic group discussions - these workshops help you put the theory into practice.
Topics Covered
- Brand Identity
- Tone of Voice
- Content Pillars
How to book
Head over to the Book page and let us know when you're interested in running this workshop and how many people will be involved - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Workshop Course - Creating Content
- 0
- medium
- workshop
- Building Creative Content
- Everybody loves a good story, let's tell yours.
Are you getting noticed?
Let's talk creative.- book now
- contact us for more info
Fit in to stand out
Coming up with ideas, knowing what to say, how to say it, what format to build it in... creating content isn't as straight forward as it may seem. Understanding the role of creative and how to build it effectively in your Facebook and Instagram advertising is essential.
Course Overview
Creative has an important role, both to be noticed and to encourage the desired action of your ad, so building effective and impactful content is vital to the overall success of your ad campaigns. In this workshop, we review the foundations of creative on Facebook as well as real-world use cases, hands-on exercises and interactive idea starters. We cover tools and resources, including Creative Hub, that can assist in the building stages as well as highlighting some best practices when it comes to running ads across different platforms and devices.
Key Takeaways
Our goal is for you to walk away from this workshop feeling inspired to build content and with a clearer understanding of how to:
- use the different opportunities and formats for creating ads on Facebook & Instagram
- start thinking about how to use video in your ads and apply best practices
- leverage some of the tools available to you when it comes to building creative
- keep audience in mind when thinking about creating content
Who this suits
Both beginners and intermediate users of the Facebook Ads platform that want to level up their working knowledge of creating content in a hands-on and interactive environment.
Format & Length
Participants:
Individual one-to-one or group (max 5 people) training
Duration:
Workshop sessions can vary in length depending on the size and output from the team involved. We usually suggest a minimum of 2 hours for all workshop sessions to allow time to cover the fundamentals as well as hands on exercises learning about the tools involved and building strategies / use cases.
Location:
The session will be delivered remotely via video (Zoom or similar).
About Workshops:
Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Employing hands-on examples, best practice use cases and dynamic group discussions - these workshops help you put the theory into practice.
Topics Covered
- Ad Creative
- Creative Hub
- Ads Manager
- Best Practices
How to book
Head over to the Book page and let us know when you're interested in running this workshop and how many people will be involved - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...