Tool Kits
- Category: Tool Kits
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- Identifying and Understanding Facebook Tools
- Facebook Tools & Tool Kits
- Facebook offers several products and solutions that go beyond the core of pages and advertising. Depending on your objectives, some may be more relevant and useful than others. Our Tools and Tool Kit sessions either focus on understanding and applying an individual tool or looking at a selection of tools of most importance for a specific goal or use case. Build your Tool Kit by better understanding the tools available and of most value to your business.
- Individual Tools
- Right tool for the job
- Gain a better understanding of a particular solution for your business, from getting organised with Business Manager to selling online with Facebook Shops.
- Building your Tool Kit
- Finding your fit
- Identifying tools and products to support a specific goal or use case, from understanding and creating audiences to building and sharing creative for your ads.
- Getting set up
- Step by step
- An introduction on how to start using the tools and navigating the set-up process for the first time.
- Applications & Ideas
- A unique focus
- Ideas and discussion on how to apply these tools for specific use cases - looking at the application of features, methods and approaches.
SP - Tools for the job
- Category: Tool Kits
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- the right tool for the job
- Pass me a screwdriver would you?
- Sometimes having the right tool close to hand can make a job that much easier. Our Tool Kits help you determine what tools and techniques are right for the job and apply them as needed.
Current Tool Kits
Tool Kit Course - The Facebook Pixel
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- The Facebook Pixel
- Small name, big possibilities.
Ready to get technical?
Introduction to the Facebook Pixel.- book now
- contact us for more info
understanding the impact of your ads
Knowledge is power and understanding the impact of your ads can help you with decision making, identifying return on investment and reaching more relevant audiences. In this session, we focus on the Facebook Pixel and provide you with an understanding of what it is, how it's used and steps to get started with implementation.
Course Overview
Diving into the technical world of pixels and code can be confusing. This session is designed to give you an introduction to the Facebook Pixel (including standard events) so that you can take this understanding and make more informed decisions for your business. We go through what it is, how it works, what the benefits are, steps to implement it and real-world use cases. We also review where in the Facebook platform you can access and manage your pixel.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of:
- the purpose and benefits of the Facebook Pixel
- the types of information that can help you with decision making
- ways to get started for your business
Who this suits
Heard of the pixel, but not quite sure what it does? You're not alone. We recommend this course for those already running ads and driving traffic to their website, but don't currently use the Facebook Pixel. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1 hour tools session delivered remotely via video (Zoom or similar).
About Tools & Tool Kits:
Tools & Tool Kit sessions focus on some of the most useful tools available to you within the Facebook platform, going beyond the core features required to run ads. We will review techniques and examples of how to use them successfully as a marketer.
Topics Covered
- The Facebook Pixel
- Standard Events
- Events Manager
- Custom & Lookalike Audiences
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Tool Kit Course - Business Manager 101
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- Business Manager 101
- Get your house in order!
Ready to get organised?
Introduction to Business Manager.- book now
- contact us for more info
getting your business organised
There are many things you need to keep track of when running campaigns with Facebook and as your business grows it's essential to be organised. Business Manager is an important tool to help manage roles and information flows in one central place.
Course Overview
Having a central place to review and manage your business is key to staying organised and on top of things. It's also important to retain ownership over your Pages, Ad Accounts, etc. This session is an introduction to Facebook's Business Manager where we cover what it is, benefits / purpose, permission layers, getting set up and real-world advice when using it.
Key Takeaways
Understand the benefits and use cases for setting up Business Manager and how to get started for your business.
Who this suits
We recommend this course for those who use Ads Manager to run advertising for their business, but don't currently have Business Manager set up. Also recommended for those that work with third parties to help manage people and permissions for your business. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1 hour tools session delivered remotely via video (Zoom or similar).
About Tools & Tool Kits:
Tools & Tool Kit sessions focus on some of the most useful tools available to you within the Facebook platform, going beyond the core features required to run ads. We will review techniques and examples of how to use them successfully as a marketer.
Topics Covered
- Business Manager
- People & Permissions
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Tool Kit Course - Creative Hub & Video Creation Kit
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- tool kit
- Creative Hub & Video Creation Kit
- Helping you create mobile-first, video-based content.
Ready to get a bit creative?
Let's get you up to speed on tools to help you create.- book now
- contact us for more info
assisting the creative process
Social feeds are a personal space, no two look the same. Building in this space can seem challenging and time consuming, however there are tools out there to assist you in crafting your creative. In this session, we look at two really useful tools to help when designing and building ads - Creative Hub & Video Creation Kit.
Course Overview
When it comes to your ads, the creative does a lot of work, especially considering it's the front facing element of your campaign - so let's make sure you're aware of the tools that can help you in the process. In this session, we spend time going through two of Facebook's tools -
Creative Hub
To assist in building your creative, visualising content per placement and collaborating with partners.
Video Creation Kit
With more and more focus on video, there are easy ways to create video using existing assets and we'll show you how.
Additionally, we start off with an introduction to creative to get into the mindset of a marketer and cover best practices, real-world use cases and a bit of inspiration.
Key Takeaways
Understanding the potential of these two powerful tools and ways to use them when creating ads and building content for your business.
Who this suits
We recommend this course for anyone exploring ways to streamline the ad creation process or looking to start building video ads, but not currently using Creative Hub or Video Creation Kit.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1.5 hour tools session delivered remotely via video (Zoom or similar).
About Tools & Tool Kits:
Tools & Tool Kit sessions focus on some of the most useful tools available to you within the Facebook platform, going beyond the core features required to run ads. We will review techniques and examples of how to use them successfully as a marketer.
Topics Covered
- Creative Hub
- Video Creation Kit
- Slideshow
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...