Tool Kit Course - The Facebook Pixel
- Category: Course Details
- 0
- medium
- tool kit
- The Facebook Pixel
- Small name, big possibilities.
Ready to get technical?
Introduction to the Facebook Pixel.- book now
- contact us for more info
understanding the impact of your ads
Knowledge is power and understanding the impact of your ads can help you with decision making, identifying return on investment and reaching more relevant audiences. In this session, we focus on the Facebook Pixel and provide you with an understanding of what it is, how it's used and steps to get started with implementation.
Course Overview
Diving into the technical world of pixels and code can be confusing. This session is designed to give you an introduction to the Facebook Pixel (including standard events) so that you can take this understanding and make more informed decisions for your business. We go through what it is, how it works, what the benefits are, steps to implement it and real-world use cases. We also review where in the Facebook platform you can access and manage your pixel.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of:
- the purpose and benefits of the Facebook Pixel
- the types of information that can help you with decision making
- ways to get started for your business
Who this suits
Heard of the pixel, but not quite sure what it does? You're not alone. We recommend this course for those already running ads and driving traffic to their website, but don't currently use the Facebook Pixel. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1 hour tools session delivered remotely via video (Zoom or similar).
About Tools & Tool Kits:
Tools & Tool Kit sessions focus on some of the most useful tools available to you within the Facebook platform, going beyond the core features required to run ads. We will review techniques and examples of how to use them successfully as a marketer.
Topics Covered
- The Facebook Pixel
- Standard Events
- Events Manager
- Custom & Lookalike Audiences
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."