Facebook Training
- Category: Training
- rack
- 4
- Bringing it all together
- Full Courses for Getting Started
- Our full training courses provide a comprehensive understanding with attention to the details in a friendly and approachable manner - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
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- A focus on understanding
- Not just 'how' but 'why'
- We believe that training is like Jenga! - the more solid the base, the higher up you go. Our courses start with a solid understanding of the marketing principles that form the starting point for all Facebook marketing activities.
- Theory meets experience
- The best of both worlds
- Theory, while essential, will only get you so far. Our courses are taught by experienced industry professionals with knowledge of what actually does (and does not) work in the real-world.
- Get the full picture
- Understand the wood and the trees
- Our comprehensive courses look at the individual components of Facebook advertising while always keeping sight of overall strategy and business objectives.
- From Campaign to CTA
- And the elements in-between
- From the top-level understanding required to run successful campaigns all the way down to crafting individual calls to action for your ads.
SP - If you can't laugh
- Category: Training
- sp3
- 0
- For humans, by humans
- 'Death by PowerPoint'? No thanks. Learning can be difficult enough without being monotonous.
- We keep it light, relevant and on-point (and if you like our sense of humour, you might even laugh a little...)
Current Full Courses
Training Course - Enchilada
- 0
- medium
- full course
- The Whole Enchilada
- Give a man an enchilada and feed him for a day. Teach a man to make enchiladas and feed him for a lifetime.
Ready to do this?
Let's get you thinking like a marketer and running ads with confidence.- book now
- contact us for more info
from one end to the other
This is the big one, the whole enchilada! This training course incorporates a bit of everything to make sure you get started the right way and understand the fundamentals of advertising on Facebook & Instagram. We focus on getting you started the right way, understanding what the platform offers and helping you to think like a marketer. We then take you just that little bit further so you are familiar with some of the more advanced features and tools to take on when you’re ready.
Course Overview
This course packs a lot into one day to set the foundations of understanding, incorporating the concepts and tools required, introducing each of the core concepts of marketing on Facebook and going a bit further to equip you with some of the more advanced features when you're ready to take them on. We go beyond the basics and root this course in strategy and marketing principles to ensure you have the knowledge to get the most out of the platform. We take you through topics, tools, principles, real-world examples as well as advanced features, creative possibilities, test and learn opportunities and how to start understanding performance through measurement.
Full Description
Here is a breakdown of what you can expect -
Facebook Ads 101
Before diving in we kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and campaign structure.
Campaign - Key Areas
We then get into the foundations of advertising on Facebook & Instagram – breaking down how campaigns work and get into the meat of advertising with the core areas that make up ads such as audiences and creative. We go through each section in detail - thinking about the focus (i.e. objective, audiences, etc) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply. To ensure you have the knowledge to get the most out of the platform we take you beyond the basics and go through topics such as advanced targeting (custom and lookalike audiences), creative tools, placement customisation and more.
Live Demonstrations & Best Practices / Use Cases
In this course, we spend more time getting into the mindset of a marketer from introducing strategic thinking through to considerations and best practices. We do live demonstrations on the platform along the way and at the end bring everything you learned together with a full campaign walk through. Finally, we introduce you to additional tools and resources that will be helpful as you progress with your marketing efforts and continue to improve your skills.
Key Takeaways
Our aim is for you to complete the training feeling confident going forwards in planning and creating campaigns as well as beginning to think strategically like a marketer when it comes to advertising on Facebook & Instagram.
Who this suits
Beginners and anyone new to advertising on Facebook who want a comprehensive and intensive introduction from the start. This course also suits people who have boosted posts, but now want to get started advertising in a more strategic way using Ads Manager and related tools.
Format & Length
Participants:
Group (max 20 people) training
Duration & Location:
This training is offered as a 6 hour, intensive session (with breaks provided) delivered remotely via video (Zoom or similar).
About Full Courses:
Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
Topics Covered
- Ads Manager
- Auction
- Objective
- Budget
- Audiences
- Placement
- Creative
- Destination
- Instant Experience
- Measurement
- Optimisation
- Bidding
- Remarketing
- The Facebook Pixel
- A/B Testing
- Asset Customisation
- Advanced Tools & Techniques
How to book
Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Training Course - Jumpstart
- 0
- medium
- full course
- Jumpstart for Beginners
- Houston, we have lift off!
Ready to do this?
Let's jumpstart your knowledge and get you running ads quickly.- book now
- contact us for more info
Ready, set, promote!
This is your jumpstart to getting going with marketing on Facebook & Instagram and buying ads through Ads Manager. It is a shorter, more compact version of our ‘Whole Enchilada’ course without some of the more advanced topics and techniques. If you want to get started as quickly as possible, then this course gives you the fundamentals to hit the ground running.
Course Overview
In this course, over just a few hours, we are going to prepare you for your first campaign and the elements to getting it right. We provide you with the key concepts, tools and understanding you'll need to effectively start running ads on Facebook & Instagram. We review what you need before advertising, cover the foundations and basics of buying on these platforms, breakdown how campaigns work and go through some of the key decisions / areas you will need to consider when running campaigns (objectives, audiences, creative, etc). We help you to start thinking like a marketer and feel more confident when going into the Ads Manager platform for the first time.
Full Description
Here is a breakdown of what you can expect -
Facebook Ads 101
We kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and what you need before advertising.
Campaign - Key Areas
The bulk of the course covers and breakdowns the different knowledge areas, including audience and creative, that you will need to effectively run campaigns. We dive into the key decisions at each level of campaign development - Campaign, Ad Set & Ad. Each section involves thinking about the focus (i.e. audience or creative) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply.
Live Demonstrations
Throughout the course we provide live demos on the platform so you can see exactly how to apply the learnings as well as offer further guidance around best practices, experienced tips and considerations.
Key Takeaways
Our goal is for you to walk away from this training with a strong grip on the skills and knowledge to set up campaigns on your own, with an understanding of each of the elements that go into making a successful first campaign.
Who this suits
Beginners and anyone new to advertising on Facebook or looking to set up your first advertising campaign using Ads Manager.
Format & Length
Participants:
Group (max 20 people) training
Duration & Location:
This training is offered as a 3 hour, fast-paced, session delivered remotely via video (Zoom or similar).
About Full Courses:
Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
Topics Covered
- Ads Manager
- Auction
- Objective
- Audiences
- Placement
- Creative
- Destination
- Measurement / Reporting
- Tools
How to book
Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Training Course - Jumpstart for Yoga Professionals
- 0
- medium
- full course
- Jumpstart for Yoga Professionals
- Practice makes progress.
Ready to take your practice to the next level?
Let's jumpstart your knowledge and get you running ads quickly.- book now
- contact us for more info
Breathe, we've got you covered!
Ready to take your marketing to the next level and reach more students with ads? This is your jumpstart to getting going with marketing on Facebook & Instagram and buying ads through Ads Manager. This ‘jumpstart’ course has been tailored for yoga professionals to make it more relevant and applicable for your business. In this intensive session we take you from start to finish on the fundamentals of getting set up, walking through important marketing concepts and decisions layers for your first campaign.
Course Overview
In this course, over just a few hours, we are going to prepare you for your first campaign and the elements to getting it right. We provide you with the key concepts, tools and understanding you'll need to effectively start running ads on Facebook & Instagram. We review what you need before advertising, cover the foundations and basics of buying on these platforms, breakdown how campaigns work and go through some of the key decisions / areas you will need to consider when running campaigns (objectives, audiences, creative, etc). We help you to start thinking like a marketer and feel more confident when going into the Ads Manager platform for the first time.
Full Description
Here is a breakdown of what you can expect -
Facebook Ads 101
We kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and what you need before advertising.
Campaign - Key Areas
The bulk of the course covers and breakdowns the different knowledge areas, including audience and creative, that you will need to effectively run campaigns. We dive into the key decisions at each level of campaign development - Campaign, Ad Set & Ad. Each section involves thinking about the focus (i.e. audience or creative) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply.
Live Demonstrations
Throughout the course we provide live demos on the platform so you can see exactly how to apply the learnings as well as offer further guidance around best practices, experienced tips and considerations.
Key Takeaways
Our goal is for you to walk away from this training with a strong grip on the skills and knowledge to set up campaigns on your own, with an understanding of each of the elements that go into making a successful first campaign.
Who this suits
Yoga professionals who are ready to take their efforts to the next level. This course is for beginners - those who are new to advertising on Facebook & Instagram or looking to set up your first advertising campaign using Ads Manager.
Format & Length
Participants:
Group (max 20 people) training
Duration & Location:
This training is offered as a 3 hour, fast-paced, session delivered remotely via video (Zoom or similar).
*Available for a limited time (featured this month only).
About Full Courses:
Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
Topics Covered
- Ads Manager
- Auction
- Objective
- Audiences
- Placement
- Creative
- Destination
- Measurement
How to book
Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...