In this course, over just a few hours, we are going to prepare you for your first campaign and the elements to getting it right. We provide you with the key concepts, tools and understanding you'll need to effectively start running ads on Facebook & Instagram. We review what you need before advertising, cover the foundations and basics of buying on these platforms, breakdown how campaigns work and go through some of the key decisions / areas you will need to consider when running campaigns (objectives, audiences, creative, etc). We help you to start thinking like a marketer and feel more confident when going into the Ads Manager platform for the first time. 

Here is a breakdown of what you can expect -

Facebook Ads 101

We kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and what you need before advertising.

Campaign - Key Areas

The bulk of the course covers and breakdowns the different knowledge areas, including audience and creative, that you will need to effectively run campaigns. We dive into the key decisions at each level of campaign development - Campaign, Ad Set & Ad. Each section involves thinking about the focus (i.e. audience or creative) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply.

Live Demonstrations

Throughout the course we provide live demos on the platform so you can see exactly how to apply the learnings as well as offer further guidance around best practices, experienced tips and considerations.

Our goal is for you to walk away from this training with a strong grip on the skills and knowledge to set up campaigns on your own, with an understanding of each of the elements that go into making a successful first campaign. 

Beginners and anyone new to advertising on Facebook or looking to set up your first advertising campaign using Ads Manager.

Participants:

Group (max 20 people) training

Duration & Location:

This training is offered as a 3 hour, fast-paced, session delivered remotely via video (Zoom or similar).

About Full Courses:

Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).  

• Ads Manager
• Auction
• Objective
• Audiences
• Placement
• Creative
• Destination
• Measurement / Reporting
• Tools

Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.