Deep Dive Sessions
- Category: Deep Dive Sessions
- rack
- 4
- Facebook Marketing - In Depth Topics
- Deep Dive Sessions
- Our Deep Dive sessions are designed to give you a focused understanding of a particular aspect of Facebook marketing. From improving audience targeting and up-leveling creative content to adapting a ‘test and learn’ mindset - Deep Dives help you focus on the areas that matter most to you.
- icon, subhead
- Tighter focus, more in-depth
- Level-up with focused understanding
- Level-up with a more focused approach and choose the area in which you want to gain a deeper understanding
- A wide range of topics
- Master the building blocks of successful Facebook marketing
- Master the building blocks of successful marketing across the Facebook family of apps, solutions and services
- From 'how'...
- Understand the relevant tools, features and options
- Understanding the relevant tools, features, products and options available
- ...to 'why'
- Apply advanced thinking, methods and approaches
- Applying advanced thinking, methods, best practices and approaches
SP - Stay Current
- Category: Deep Dive Sessions
- sp3
- 0
- staying current without relearning everything
- Um, what just happened?
- Deep Dives are a great way to stay up to date on changes and advances in key areas. You don't need to relearn everything while keeping ahead of the tools and developments that are of most importance to you.
Current Deep Dive Sessions
Deep Dive Course - Audience
- 0
- medium
- deep dive
- Reaching your audience
- real people + real insight = real opportunity
Who matters?
Audiences matter, now let's help you find them.- book now
- contact us for more info
targeting with purpose
Reaching the right audience is crucial to the success of your advertising efforts. In this deep dive we explain how to think about audiences, review targeting capabilities and techniques as well as share real-world use cases and best practices to inspire your own audience strategy.
Course Overview
Who is your target audience and how will you effectively reach them? Identifying audiences and making your content relevant to them is not only important, it's incredibly powerful. In this deep dive we will review how to think about audiences on Facebook & Instagram, breakdown targeting capabilities as well as strategies, provide live demo's and share best practices. We also look at approaching your audiences like a marketer, understanding relevance, segmentation and addressing the purchase funnel.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- start identifying audience strategies and options that will suit your campaigns and business
- start thinking of ways to identify key groups of people for your target audience
- understand effective ways to get the most out of the power of targeting on Facebook & Instagram
Who this suits
If you're looking to understand audiences and how to target effectively on these platforms. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- Audiences
- Core Audiences
- Custom Audiences
- Lookalike Audiences
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Deep Dive Course - Objectives
- 0
- medium
- deep dive
- Setting Objectives
- More eyeballs, more sales, more interaction - whatever the goal, having a clear focus will jumpstart your campaign.
Ready to get started?
It all starts with understanding your goals.- book now
- contact us for more info
getting clear on your goals
Successful campaigns can only be achieved with clear goals so it's important to first get your objective right. This means both translating real-world goals to Facebook campaign objectives as well as understanding the role your objective plays.
Course Overview
What outcome will make your campaign a success? Getting clear on your desired outcome helps to focus your marketing efforts and align to your overall business goals. The first decision you'll make when creating a campaign is choosing your objective so it's important to choose wisely. In this session, we review objectives on Facebook as they relate to the customer journey and how they translate to real-world objectives. We also outline the options available as well as discuss key considerations and implications. Finally, we look at ways to root your objective in measurable outcomes in order to understand the impact of your ads.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- think about the different objectives when planning your campaigns
- translate real-world goals to objectives on Facebook
- evaluate objectives based on your business and the customer lifecycle
- start thinking strategically when you have multiple goals
Who this suits
You may be new to running ads and want to really understand how setting objectives work in your campaign set up or you have run ads before but need a deeper understanding of the objectives and how they work.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- Objective
- Customer Journey / Purchase Funnel
- Ads Manager - Campaign
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Deep Dive Course - Facebook & Your Website
- 0
- medium
- deep dive
- Destination Your Website
- Like tango dancers, these two partners need to stay in sync.
Are your channels in sync?
Optimise the relationship between marketing efforts and your website.- book now
- contact us for more info
an extension of each other
Getting someone from your ad to your website is something to celebrate, but don't drop the ball on the user experience once they do. Understanding the relationship between your website and what you do on Facebook is step one, getting them to stay in sync and work together is just as important.
Course Overview
Many Facebook marketing strategies feature your website as an essential part of the communication chain. Keeping your website and your Facebook communications in sync is just the beginning of what can be an excellent mutual ‘relationship’. Far more than just a destination for your ad, in this session we focus on considerations and strategies when reviewing how your website will coordinate with your Facebook marketing efforts. From the user journey and optimising your site for conversion, to discussing remarketing opportunities with the Facebook pixel and the importance of content synchronisation.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of:
- thinking about the user journey beyond the ad when driving traffic to your website
- ways to optimise the user experience to improve website conversion
- ways to use meaningful data / analytics to build more valuable relationships with your customers
Who this suits
If you're just getting started with driving traffic to your website or you're looking to better understand the relationship between Facebook marketing and your website than this course is for you.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1.5 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- The Facebook Pixel
- Custom & Lookalike Audiences
- Remarketing
- Landing Pages
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Deep Dive Course - Creative
- 0
- medium
- deep dive
- All about creative & content
- Creative, a meaningful translation of both your objectives and your brand.
Ready to take your creative to the next level?
Let's talk content.- book now
- contact us for more info
it's showtime! let's make it memorable
As the front facing element of your marketing, creative bears a lot of the responsibility. In this session we deep dive into creative opportunities, how to think about your content, helpful tools and strategies, best practices, and real-world examples.
Course Overview
You've done a brilliant job on developing your strategy, setting your goals, identifying your audience, now what are you going to say and how will you say it? Creative is king for a reason, it's what people will see and how they will interact with your brand. In this session, we talk about how to think about your content factoring in audience mindset on these platforms, translating your objective and getting noticed. You will learn about the different ad components, formats, policies, and experiences as well as see real-world examples and best practices.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- start identifying creative opportunities that will suit your objectives and business
- start thinking of ways to get the most out of the platform creatively
- apply some of the best practices to your own content
Who this suits
If you're looking to get started or check in with your creative strategy, this session could be for those beginning or those looking to improve. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas
.
Topics Covered
- Ad Creative (format, placement, components)
- Ads Manager - Ad
- Asset Editing & Customisation
- Ad Policies
- Video Creation
- Creative Hub
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...