Deep Dive Course - Facebook & Your Website
- Category: Course Details
- 0
- medium
- deep dive
- Destination Your Website
- Like tango dancers, these two partners need to stay in sync.
Are your channels in sync?
Optimise the relationship between marketing efforts and your website.- book now
- contact us for more info
an extension of each other
Getting someone from your ad to your website is something to celebrate, but don't drop the ball on the user experience once they do. Understanding the relationship between your website and what you do on Facebook is step one, getting them to stay in sync and work together is just as important.
Course Overview
Many Facebook marketing strategies feature your website as an essential part of the communication chain. Keeping your website and your Facebook communications in sync is just the beginning of what can be an excellent mutual ‘relationship’. Far more than just a destination for your ad, in this session we focus on considerations and strategies when reviewing how your website will coordinate with your Facebook marketing efforts. From the user journey and optimising your site for conversion, to discussing remarketing opportunities with the Facebook pixel and the importance of content synchronisation.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of:
- thinking about the user journey beyond the ad when driving traffic to your website
- ways to optimise the user experience to improve website conversion
- ways to use meaningful data / analytics to build more valuable relationships with your customers
Who this suits
If you're just getting started with driving traffic to your website or you're looking to better understand the relationship between Facebook marketing and your website than this course is for you.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1.5 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- The Facebook Pixel
- Custom & Lookalike Audiences
- Remarketing
- Landing Pages
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."