Deep Dive Course - Audience
- Category: Course Details
- 0
- medium
- deep dive
- Reaching your audience
- real people + real insight = real opportunity
Who matters?
Audiences matter, now let's help you find them.- book now
- contact us for more info
targeting with purpose
Reaching the right audience is crucial to the success of your advertising efforts. In this deep dive we explain how to think about audiences, review targeting capabilities and techniques as well as share real-world use cases and best practices to inspire your own audience strategy.
Course Overview
Who is your target audience and how will you effectively reach them? Identifying audiences and making your content relevant to them is not only important, it's incredibly powerful. In this deep dive we will review how to think about audiences on Facebook & Instagram, breakdown targeting capabilities as well as strategies, provide live demo's and share best practices. We also look at approaching your audiences like a marketer, understanding relevance, segmentation and addressing the purchase funnel.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- start identifying audience strategies and options that will suit your campaigns and business
- start thinking of ways to identify key groups of people for your target audience
- understand effective ways to get the most out of the power of targeting on Facebook & Instagram
Who this suits
If you're looking to understand audiences and how to target effectively on these platforms. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- Audiences
- Core Audiences
- Custom Audiences
- Lookalike Audiences
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."