SP - By Humans for humans
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- Facebook Training Re-Imagined
- Training for humans, by humans. We offer innovative courses and methods to help you learn what is of most value to you.
Featured current sessions
Training Course - Enchilada
- 0
- medium
- full course
- The Whole Enchilada
- Give a man an enchilada and feed him for a day. Teach a man to make enchiladas and feed him for a lifetime.
Ready to do this?
Let's get you thinking like a marketer and running ads with confidence.- book now
- contact us for more info
from one end to the other
This is the big one, the whole enchilada! This training course incorporates a bit of everything to make sure you get started the right way and understand the fundamentals of advertising on Facebook & Instagram. We focus on getting you started the right way, understanding what the platform offers and helping you to think like a marketer. We then take you just that little bit further so you are familiar with some of the more advanced features and tools to take on when you’re ready.
Course Overview
This course packs a lot into one day to set the foundations of understanding, incorporating the concepts and tools required, introducing each of the core concepts of marketing on Facebook and going a bit further to equip you with some of the more advanced features when you're ready to take them on. We go beyond the basics and root this course in strategy and marketing principles to ensure you have the knowledge to get the most out of the platform. We take you through topics, tools, principles, real-world examples as well as advanced features, creative possibilities, test and learn opportunities and how to start understanding performance through measurement.
Full Description
Here is a breakdown of what you can expect -
Facebook Ads 101
Before diving in we kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and campaign structure.
Campaign - Key Areas
We then get into the foundations of advertising on Facebook & Instagram – breaking down how campaigns work and get into the meat of advertising with the core areas that make up ads such as audiences and creative. We go through each section in detail - thinking about the focus (i.e. objective, audiences, etc) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply. To ensure you have the knowledge to get the most out of the platform we take you beyond the basics and go through topics such as advanced targeting (custom and lookalike audiences), creative tools, placement customisation and more.
Live Demonstrations & Best Practices / Use Cases
In this course, we spend more time getting into the mindset of a marketer from introducing strategic thinking through to considerations and best practices. We do live demonstrations on the platform along the way and at the end bring everything you learned together with a full campaign walk through. Finally, we introduce you to additional tools and resources that will be helpful as you progress with your marketing efforts and continue to improve your skills.
Key Takeaways
Our aim is for you to complete the training feeling confident going forwards in planning and creating campaigns as well as beginning to think strategically like a marketer when it comes to advertising on Facebook & Instagram.
Who this suits
Beginners and anyone new to advertising on Facebook who want a comprehensive and intensive introduction from the start. This course also suits people who have boosted posts, but now want to get started advertising in a more strategic way using Ads Manager and related tools.
Format & Length
Participants:
Group (max 20 people) training
Duration & Location:
This training is offered as a 6 hour, intensive session (with breaks provided) delivered remotely via video (Zoom or similar).
About Full Courses:
Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
Topics Covered
- Ads Manager
- Auction
- Objective
- Budget
- Audiences
- Placement
- Creative
- Destination
- Instant Experience
- Measurement
- Optimisation
- Bidding
- Remarketing
- The Facebook Pixel
- A/B Testing
- Asset Customisation
- Advanced Tools & Techniques
How to book
Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Training Course - Jumpstart
- 0
- medium
- full course
- Jumpstart for Beginners
- Houston, we have lift off!
Ready to do this?
Let's jumpstart your knowledge and get you running ads quickly.- book now
- contact us for more info
Ready, set, promote!
This is your jumpstart to getting going with marketing on Facebook & Instagram and buying ads through Ads Manager. It is a shorter, more compact version of our ‘Whole Enchilada’ course without some of the more advanced topics and techniques. If you want to get started as quickly as possible, then this course gives you the fundamentals to hit the ground running.
Course Overview
In this course, over just a few hours, we are going to prepare you for your first campaign and the elements to getting it right. We provide you with the key concepts, tools and understanding you'll need to effectively start running ads on Facebook & Instagram. We review what you need before advertising, cover the foundations and basics of buying on these platforms, breakdown how campaigns work and go through some of the key decisions / areas you will need to consider when running campaigns (objectives, audiences, creative, etc). We help you to start thinking like a marketer and feel more confident when going into the Ads Manager platform for the first time.
Full Description
Here is a breakdown of what you can expect -
Facebook Ads 101
We kick off with introductions into the world of marketing on Facebook and the Facebook ecosystem, starting off with a primer - level setting with an introduction to the platform, fundamentals of ads, key principles and what you need before advertising.
Campaign - Key Areas
The bulk of the course covers and breakdowns the different knowledge areas, including audience and creative, that you will need to effectively run campaigns. We dive into the key decisions at each level of campaign development - Campaign, Ad Set & Ad. Each section involves thinking about the focus (i.e. audience or creative) strategically, learning the options and how they are relevant, reviewing the tools and set up, and using real-world cases on how to apply.
Live Demonstrations
Throughout the course we provide live demos on the platform so you can see exactly how to apply the learnings as well as offer further guidance around best practices, experienced tips and considerations.
Key Takeaways
Our goal is for you to walk away from this training with a strong grip on the skills and knowledge to set up campaigns on your own, with an understanding of each of the elements that go into making a successful first campaign.
Who this suits
Beginners and anyone new to advertising on Facebook or looking to set up your first advertising campaign using Ads Manager.
Format & Length
Participants:
Group (max 20 people) training
Duration & Location:
This training is offered as a 3 hour, fast-paced, session delivered remotely via video (Zoom or similar).
About Full Courses:
Our Full Courses provide a comprehensive understanding of the ‘why’ as well as the ‘how’ when it comes to advertising on Facebook & Instagram - focusing on strategy (understand the ‘why’ behind key decisions), application (how to actually use the platform and tools within), and best practices (how to effectively bring these elements together).
Topics Covered
- Ads Manager
- Auction
- Objective
- Audiences
- Placement
- Creative
- Destination
- Measurement / Reporting
- Tools
How to book
Head over to the Book page and let us know when you're interested in attending this group training - we will contact you with upcoming available dates and times.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Workshop Course - Brand Identity
- 0
- medium
- workshop
- Brand Identity
- Where expression meets perception.
What will people think?
The answer is in the brand.- book now
- contact us for more info
brand in focus
You know your business inside and out, but your brand is the face of your business. That's why having a clear brand identity is crucial for setting the tone and building an effective marketing strategy. Let's make sure the passion you have for your business is translated into a strong brand.
Course Overview
A clear brand identity is crucial to building an effective marketing strategy. Creating a brand identity requires time and thought about how you will express your brand to the world. This workshop was designed to help businesses get into the branding mindset, understand what the key elements are that go into communicating a strong brand identity in Facebook advertising and share inspirational examples from industry leaders.
Key Takeaways
Our goal is for you to walk away with a clearer understanding of:
- what brand identity is and why it's so important
- questions to ask yourself if starting to think about brand for the first time
- key considerations when translating your brand in your Facebook advertising efforts
- how some of the biggest players successfully communicate their brand on Facebook
Who this suits
If you're thinking about brand for the first time or you want to improve how to better translate your existing brand into your Facebook marketing efforts than this workshop is for you.
Format & Length
Participants:
Individual one-to-one or group (max 5 people) training
Duration:
Workshop sessions can vary in length depending on the size and output from the team involved. We usually suggest a minimum of 2 hours for all workshop sessions to allow time to cover the fundamentals as well as hands on exercises learning about the tools involved and building strategies / use cases.
Location:
The session will be delivered remotely via video (Zoom or similar).
About Workshops:
Our workshops are designed to help you apply the best techniques and approaches in a friendly environment that welcomes interaction and discussion. Employing hands-on examples, best practice use cases and dynamic group discussions - these workshops help you put the theory into practice.
Topics Covered
- Brand Identity
- Tone of Voice
- Content Pillars
How to book
Head over to the Book page and let us know when you're interested in running this workshop and how many people will be involved - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Deep Dive Course - Audience
- 0
- medium
- deep dive
- Reaching your audience
- real people + real insight = real opportunity
Who matters?
Audiences matter, now let's help you find them.- book now
- contact us for more info
targeting with purpose
Reaching the right audience is crucial to the success of your advertising efforts. In this deep dive we explain how to think about audiences, review targeting capabilities and techniques as well as share real-world use cases and best practices to inspire your own audience strategy.
Course Overview
Who is your target audience and how will you effectively reach them? Identifying audiences and making your content relevant to them is not only important, it's incredibly powerful. In this deep dive we will review how to think about audiences on Facebook & Instagram, breakdown targeting capabilities as well as strategies, provide live demo's and share best practices. We also look at approaching your audiences like a marketer, understanding relevance, segmentation and addressing the purchase funnel.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of how to:
- start identifying audience strategies and options that will suit your campaigns and business
- start thinking of ways to identify key groups of people for your target audience
- understand effective ways to get the most out of the power of targeting on Facebook & Instagram
Who this suits
If you're looking to understand audiences and how to target effectively on these platforms. All are welcome.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 2 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- Audiences
- Core Audiences
- Custom Audiences
- Lookalike Audiences
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Deep Dive Course - Facebook & Your Website
- 0
- medium
- deep dive
- Destination Your Website
- Like tango dancers, these two partners need to stay in sync.
Are your channels in sync?
Optimise the relationship between marketing efforts and your website.- book now
- contact us for more info
an extension of each other
Getting someone from your ad to your website is something to celebrate, but don't drop the ball on the user experience once they do. Understanding the relationship between your website and what you do on Facebook is step one, getting them to stay in sync and work together is just as important.
Course Overview
Many Facebook marketing strategies feature your website as an essential part of the communication chain. Keeping your website and your Facebook communications in sync is just the beginning of what can be an excellent mutual ‘relationship’. Far more than just a destination for your ad, in this session we focus on considerations and strategies when reviewing how your website will coordinate with your Facebook marketing efforts. From the user journey and optimising your site for conversion, to discussing remarketing opportunities with the Facebook pixel and the importance of content synchronisation.
Key Takeaways
Our goal is for you to walk away from this session with a clearer understanding of:
- thinking about the user journey beyond the ad when driving traffic to your website
- ways to optimise the user experience to improve website conversion
- ways to use meaningful data / analytics to build more valuable relationships with your customers
Who this suits
If you're just getting started with driving traffic to your website or you're looking to better understand the relationship between Facebook marketing and your website than this course is for you.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1.5 hour deep dive session delivered remotely via video (Zoom or similar).
About Deep Dives:
Deep Dive sessions give us more time to go deeper into individual topics and areas of focus. We review how to think about these areas as a marketer, review why they’re important, how they work on Facebook and some of the tools available to support you in these areas.
Topics Covered
- The Facebook Pixel
- Custom & Lookalike Audiences
- Remarketing
- Landing Pages
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...
Tool Kit Course - Creative Hub & Video Creation Kit
- 0
- medium
- tool kit
- Creative Hub & Video Creation Kit
- Helping you create mobile-first, video-based content.
Ready to get a bit creative?
Let's get you up to speed on tools to help you create.- book now
- contact us for more info
assisting the creative process
Social feeds are a personal space, no two look the same. Building in this space can seem challenging and time consuming, however there are tools out there to assist you in crafting your creative. In this session, we look at two really useful tools to help when designing and building ads - Creative Hub & Video Creation Kit.
Course Overview
When it comes to your ads, the creative does a lot of work, especially considering it's the front facing element of your campaign - so let's make sure you're aware of the tools that can help you in the process. In this session, we spend time going through two of Facebook's tools -
Creative Hub
To assist in building your creative, visualising content per placement and collaborating with partners.
Video Creation Kit
With more and more focus on video, there are easy ways to create video using existing assets and we'll show you how.
Additionally, we start off with an introduction to creative to get into the mindset of a marketer and cover best practices, real-world use cases and a bit of inspiration.
Key Takeaways
Understanding the potential of these two powerful tools and ways to use them when creating ads and building content for your business.
Who this suits
We recommend this course for anyone exploring ways to streamline the ad creation process or looking to start building video ads, but not currently using Creative Hub or Video Creation Kit.
Format & Length
Participants:
Individual one-to-one training
Duration & Location:
This is a 1.5 hour tools session delivered remotely via video (Zoom or similar).
About Tools & Tool Kits:
Tools & Tool Kit sessions focus on some of the most useful tools available to you within the Facebook platform, going beyond the core features required to run ads. We will review techniques and examples of how to use them successfully as a marketer.
Topics Covered
- Creative Hub
- Video Creation Kit
- Slideshow
How to book
Head over to the Book page and let us know when you're interested in running this 1:1 session - we will contact you to find the best available date and time.
"Training with Tricky Dog was a game-changer, making Facebook's built-in tools much more accessible and opening up a lot of possibilities for my company's marketing efforts."
"I would definitely recommend training with this team, especially if you run marketing for a small business. Familiarity with and confidence in using the platform has already saved me a lot of time and as a small business, that is key!"
"These courses really helped me understand the meaning of it all."
Read more ...